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Day October 13, 2015

Using the Von Restorff effect to guide users

The Von Restorff Effect refers to our ability to remember items that stood out from the rest, or extract items that stand out from the rest of information with greater immediacy.

This effect occurs when readers scan, or remember a dashboard interface that applies some of the principles that support this phenomena, meaning things stand out as unusual.

As designers we can take advantage of this effect to direct a readers attention. The effect is achieved by various means and only when applied sparingly:

  1. Use of highlighting
  2. Use of heavier font weights
  3. Use of bold colors