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Building on building

Building on building

Published on December 14, 2012June 28, 2015 by Bettina

Making good use of space

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Inspired me

I remember a time at Yale when my work was being critiqued by Paul Rand. Mr. Rand told me only to use Helvetica as a display face never in text, then he squinted, leaned in, and whispered in my ear, “because Helvetica looks like dogshit in text”.

-Kyle Cooper

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Grabbed my attention

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