Category Senses

The truth about button color on websites (according to NASA and eye tracking)

The truth about button color on websites (according to NASA and eye tracking)

It’s one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons? Plenty of people will tell you that red is the best color because it conveys urgency and evokes excitement, or that green works best because “green means go”.

Original post at:

http://www.eyequant.com/blog/button-color-on-websites