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Design is an opportunity

Published on January 26, 2013June 30, 2015 by Bettina

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Inspired me

I remember a time at Yale when my work was being critiqued by Paul Rand. Mr. Rand told me only to use Helvetica as a display face never in text, then he squinted, leaned in, and whispered in my ear, “because Helvetica looks like dogshit in text”.
-Kyle Cooper
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amsterdam Apple atmosphere bags bike bulb chair change coffee cognition creative cup dashboards environment every-day objects fun furniture future Gallery information visualization interior IoT kitchen light material math mobile navigation note-it orientation poster process quote Shoes steve jobs sustainable tools tought transportation typeface urban visual communication water web fonts wood
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