Design Thinking Needs To Think Bigger

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Design Thinking Needs To Think Bigger

The following is the second of two excerpts from The Way to Design , a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s permission. Read the first one, on the case against empathy, here.

Original post at:

https://www.fastcodesign.com/90112320/design-thinking-needs-to-think-bigger

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