Design Thinking Needs To Think Bigger<p>The following is the second of two excerpts from The Way to Design , a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author's permission. Read the first one, on the case against empathy, here.</p>

Design Thinking Needs To Think Bigger

The following is the second of two excerpts from The Way to Design , a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s permission. Read the first one, on the case against empathy, here.