How can dashboard design support comparative analysis and promote an ‘aha’ experience associated with gaining insights?

  1. Design for a sudden and instantaneous experience
  2. Design for ease, i.e. the solution can be interpreted + understood without difficulty
  3. Design for a positive affect, so that understanding the information is gratifying
  4. Design for the feeling of being right, so that the insights don’t leave questions open, and don’t require further investigation