How dashboards help us make decisions

The purpose of dashboards is to avoid having to go through vast amounts of raw data, and analyzing it for weeks over and over again before you can get a clear understanding of the figures.

The purpose of dashboards is to avoid having to go through vast amounts of raw data, and analyzing it for weeks over and over again before you can get a clear understanding of the figures.

In a nutshell: dashboards allows its users to:

  • monitor,
  • analyse, or
  • report

on patterns, outliers, and other meanings contained in raw data in a much more concise, a more digestible way, and more timely fashion.

Because of the clear summary of information dashboards find application in a variety of areas including health, personal fitness, financial data, work life, e-commerce, customer experience, science, learning, and many more.

Dashboards exist in both – the digital and physical world; sometimes they are a combination of both.

Here are some examples from each, and from different devices

Real-time web traffic

Chartbeat allows you to create a personalized dashboard that delivers real-time analytics of web traffic. You can check out a live demo here https://chartbeat.com/publishing/demo/#_

Audience insights

The folks at parse.ly provide dashboards that allows publishers to gain audience insights and the content they are engaging with. They have a demo video overe here http://www.parsely.com/tour/

e-commerce

Besides web traffic, the Google analytics dashboard can help to optimize checkout processes and impact conversions in a positive way.

Personal fitness

Fitbit provides its users with a customized dashboard that helps them achieve their goals, and identify areas to make changes so they can achieve what they intent to.

Financial

Bloomberg has widgets that stock traders use to make financial decisions. The dashboard sometimes spreads across 9 screens panels. The software is used with a special keyboard with inputs customized to the technology.

Travel

When taking a flight with KLM, their app gives you all the necessary information on your trip, which not only helps you to retrieve the relevant information you need in a give moment, but also supports the ground personal who co-ordinate everything prior to a flight.

Project management

When managing dozens of projects simultaneously with Asana, the indication of a project’s status at a glance can be very useful: on track, preventive action needed, action needed.

Learning

The Khan academy dashboard let’s you see at a glance which topics in a knowledge area you need to focus on and do more in.

Time management

The rescue time dashboard gives you insights into where your time went, and how you perform. Consequently you can draw conclusions and use the insights to make adjustments to your work day that help you get most out of it in a way that matches better to how you work.

Computer

For many years now the integrated Mac OS dashboard gives you access to tools and information that you quickly need to look up or find out.

Language training

The duolingo dashboard helps you stay engaged with your language training, by showing you how you progress.

Real-time social analytics

Nuvi provides dashboards that enable its customers to conduct social analytics in real-time

Health

This healthcare dashboard let’s patients see how their blood values are.

Transport

This car dashboard uses digital and analogue displays to give the driver the necessary information needed to operate the vehicle.

Behavioral patterns

The police.uk website shows behavioral patterns generated for specific locations.

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