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gray matters

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Kids fork

Published on September 19, 2012June 28, 2015 by Bettina

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Inspired me

I remember a time at Yale when my work was being critiqued by Paul Rand. Mr. Rand told me only to use Helvetica as a display face never in text, then he squinted, leaned in, and whispered in my ear, “because Helvetica looks like dogshit in text”.
-Kyle Cooper
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