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Tag user-centered design

What is User Experience Design?

There are so many discussion online on user experience, what it is and what it’s not, and it gives me a headache every time I see a debate. There is in general just so much confusion. I can only suspect why that is:

  1. Many young people feel attracted to UX, and get into the field without a proper formal education. I don’t have a problem with this approach, as long as they educate themselves through other sources out there. And there are plenty of it.
  2. Large organisations know they need designers, but don’t know how to integrated us. Yes, unlike Sales, Marketing, Finance, HR, Business Development, Engineering, etc. we are a very different tribe with needs that are different from what organisations know.

Alternative approaches to user-centerer design

We hear all about user-centricity as approach to product design. But what are some of the other approaches, how do they work and are they better?

Four UX methodologies

User experience (UX) cannot be designed. User experience is rather the outcome of design, i.e. how a user feels about a product, when using it.