Earlier this week Wil.i.am revealed his PULS bracelet he has been working on for the past 3 years. It’s not a watch. It’s a phone, it has 1GB of memory, 16GB storage, 780 mA power, 3G, Bluetooth, wi-fi, GPS, a pedometer, and an accelerometer.
There are leaders and there are followers and followers follow leaders. And leaders are followers too. But they don’t follow the crowd. They follow their gut; they follow their instinct; they dance to the beat of their own drum. They have the Puls because they follow their dream. They go against all odds. They’re the oddballs, the bizarre, the weirdos, the freaks, the dreamers, the unique. They’re hip-hop; they’re punk rock; they’re geek; they’re chic; They are artists; the black sheep… and a lot of people think they are outcasts, cast from society, but the reality is, they are an army, a strange imaginative wild and complex and beautiful people. And they are leaders. They are cultural taste makers; they’re trailblazers. These are the people that set the stage. These are the people that rock the stage. They’re the ones who think of things you can’t fathom and imagine the things that have not been imagined. I am will and we are fashionology.