Category Typgraphy

My type of humour

Using the Von Restorff effect to guide users

The Von Restorff Effect refers to our ability to remember items that stood out from the rest, or extract items that stand out from the rest of information with greater immediacy.

This effect occurs when readers scan, or remember a dashboard interface that applies some of the principles that support this phenomena, meaning things stand out as unusual.

As designers we can take advantage of this effect to direct a readers attention. The effect is achieved by various means and only when applied sparingly:

  1. Use of highlighting
  2. Use of heavier font weights
  3. Use of bold colors

Pentagram to kickstart a reprint of the NYCTA

Massimo Vignelli and Bob Noorda, two designers at Unimark back in the late 60s designed the New York City Transit system. Untangling the chaos and designing a complete signage system took them about 4 years. Pentagram found a copy of the original, and photographed each page and put the manual online for the world to see.

Now Jesse Reed and Hamish Smyth are working on a project and plan to kickstart a full-size reissue of the NYCTA Graphics Standards Manual.

How to piss off your designer friends

How to piss of your designer friends and give them a headache

Ingenious poster design

Use design as a language

House rules

There are two sides to every story

Life *

Tic tac toe